Samsung Sets Sales Targets at 500 million Phones
Samsung mobile display division is constantly growing and with the amount of new phones we have seen lately it’s no wonder that they are targeting to sell 500 million units globally by 2012. It’s been a phenomenal growth in the past couple of years and they expect to ship 170 million units this year alone.
We are all aware of the amount of smart phones that are now coming to market and Samsung are at the forefront of this phenomenal growth. But this is not the only area that they are targeting, they have already taken market share away from other cell phone manufacturers to help drive and diversify their sales. It presents sales outside the smart phone area account for about 14% while their overall revenue. Samsung hope to drive this to around 29% by 2012.
One interesting fact is that they expect touch screens to account for around 50% of sales of portable devices by 2013. We can see all ready that many cell phones are coming to market with touch screens and as time moves on the pricing for these particular phones is getting cheaper. It’s only a matter of time before pricing gets to a level where the mass market begins to have access to it. India’s present economic times and not many people are going to be spending €500 or €600 on a phone and the last thing people want is to be stuck with a contract phone for 12 months without having the option to change. Suffice it to say we have seen touchscreen phones hit the market for around €150 this will obviously be a phenomenal growth area for Samsung in the coming years as they are expecting.
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