Nokia Point and Find For You Phone
Here’s an interesting new piece of software and service from Nokia. The new Point and Find service allows you to access relevant information from the Internet by simply pointing your mobile camera at everyday real-life objects. At the moment this service is still in beta and is available for UK and US customers only.
“With Nokia Point & Find, businesses are able to target engaging experiences and calls-to-action to consumers. We believe that this first Nokia Point & Find-based service for movies will add something special to the cinema experience. Simply by pointing their camera phone at a poster for a new movie, people can watch the trailer, read reviews, and find the closest cinema where it is playing,” said Philipp Schloter, General Manager, Nokia Point & Find.
The new service uses real-time image processing and recognition technologies that will link the user to content and services that are available. When you point your phone at an object the software then uses its own off the phones capabilities including the camera, GPS positioning and Internet connectivity. The software then accesses a database that has been virtually linked it will then identify what the object is you are pointing at and return a set of links to you.
It’s a really interesting concept and you can see where this would work in the example of movies where you pass by a billboard poster point your camera and you are able to see the trailer of the movie may be also get the times it is showing in your local cinema. The software is now available for download from http://pointandfind.nokia.com.
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